Like butterflies, lobsters undergo metamorphosis as part of their life cycle and have symbolic associations with powers of transformation and regeneration. They molt their shells and emerge larger and stronger. Dreams of lobsters are interpreted as messages to come out of your shell, drop your armor, and experience personal growth and positive change in your life.

Everyone comes to Cape Cod and wants to eat a lobster. But this is a transformation of attitudes from earlier colonial times and is considered one of the most striking brand identity stories in marketing. In the 17th century, lobsters were plentiful and considered trash food suitable only for poor people. After World War II, clever restaurants served lobster acquired cheaply as an exotic delicacy to inland diners unfamiliar with the crustacean. By changing the perception of peer behaviour through targeted advertising, more people began to order lobster because they perceived other fancy folks were enjoying this unusual food for the privileged and wealthy.

What do you want your personal identity to be? What do you need to shed to emerge stronger and more aligned with your true self?